About

Welcome to the Cycling Wheels about page. Nice of you to drop in to learn more about us.

Cycling Wheels is the UK’s only dedicated bike wheels website which is why we are able to bright you wheel deals that can’t be found anywhere else on the web.

Part of our philosophy is ‘Kaisen’- the Japanese practice of constant improvement. Testament to this is the fact that the site whilst only having been open for a few years years, underwent a major refit to keep it fresh and cutting edge.

We constantly strive to bring you the latest and greatest cycling news and love hearing from our happy customers.

Our goal is to be the most accomplished cycle wheel retailer in the country and to globalise our brand whilst always maintaining the culture of change and development as a key part of our success. We will always look at ways of reinventing itself for the benefit of the company and most importantly, our customers and colleagues for without the latter two there is no former.